Business networking is more than just a tactic that some people use to draw in more clientele. For most small business owners, proper networking skills are necessary for their continued existence and success.
Networking takes many forms. Whether a business owner is cold-calling clients on the phone, or meeting other business owners in the area for breakfast or lunch, the networking never stops. Networking leads to referral business, and referral business leads to increased customer satisfaction and loyalty.
Many business owners choose to become part of organizations such as their local Chamber of Commerce. The Chamber is an excellent way for business owners to participate in business advocacy and lobbying efforts, and provides a way for business owners to band together for their own protection. Chambers of Commerce around the world hold both formal meetings and informal ?meet-and-greets? during which business owners can discuss the current business climate in their given area, and formulate ways to overcome obstacles such as local governmental regulations and workforce problems.
Regardless of the type of networking activities that a business owner conducts, they are still responsible for presenting themselves in a way that is both professional and forceful. Without a forceful but polite demeanour, business owners may fall prey to the most difficult of obstacles, word of mouth and the rumour mill. If a business owner doesn?t conduct themselves with the utmost dignity, they may be labelled as unstable, and other business owners may elect to exclude them from future meetings and planning sessions. This leads to a rapid breakdown in communication, and a corresponding drop in sales.
A business owner that is well-versed in networking skills can be nearly assured a profitable business climate and a steady stream of both new customers and repeat business. While new customers are essential to grow any business, repeat customers are equally important, as they keep the business going even during lean economic times.
Networking skills tend to be a mixture of both learned behaviour and natural charisma. A business owner that can harness both aspects of the networking trade can maintain an intricate web of contacts and vendors. With that network in place, new business can always be found and the business owner can always ensure that they are being presented with the best options available to guarantee the success of their endeavours.
About The Author: Robert Kivett
My name is Robert Kivett. I live in Aurora, CO. I have been married for 11 years and together we have 4 children. We have 2 daughters attending Colorado State University, 1 daughter living in Las Vegas attending University of Nevada Las Vegas, and a son who is in the Navy stationed in San Diego, CA. Oh and I also have a new granddaughter, also in Las Vegas. I grew up in Florida near Sarasota before I decided to join the Air Force in 1979. That was the best decision I ever made because I would have probably gotten into trouble or worse if I had stayed there. The Air Force enabled me to travel around quite a bit seeing some beautiful parts of the world. I was stationed in Italy, Germany, Japan, Florida, and finally here in Colorado. The food in all of the countries I visited was incredible. I don?t really have a favorite because they were all terrific. I retired from the Air Force in 2000 after 21 years. It really was the best experience of my life, up to this point.
Source: http://www.empowernetwork.com/rkivett718/blog/networking-at-its-best/
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